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The brand quickly became known for its apparent simplicity, but which comes to life through flawless technicality and an innate sense of elegance that never fails to impress. While Alexandre Mattiussi likes to remind us that a stylish wool sweater\/dark jeans combo really is the ideal look, he also enjoys surprising us with sequins, featuring them on oversized trousers and polo shirts. \nThe strength of the AMI Paris style is its ability to inspire all generations. Among the many friends of the House, Audrey Tautou walked for him in 2022 in Montmartre, while the iconic Catherine Deneuve has lent her image to the Déjà-Vu bag. AMI also has a special place in the hearts of the younger generation, in particular thanks to the services of musical sensation Normani, selected as the muse for the Accordéon bag and transporting the values of AMI Paris across the Atlantic. AMI Paris also boasts a string of fashion collabs, most notably with sports retailer Puma. 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